All but four of his 110 undergraduate students knew who Psy was. Delivery & Pickup Options - 170 reviews of Gangnam Style Korean Kitchen 'According to the latest 'Splendid Table' podcast, Korean food is the hot new cuisine turning heads from LA to NYC, so I was excited to try Wescotts own 'Gangnam Style Korean Kitchen.' We ordered pickup and the food was ready in about 15 minutes, hot, and cooked fresh. To nail home its relationship with Psy, the brand will place 50,000 pistachio displays with Psy's image in supermarkets.īut Psy is clearly better known by young folks than old, says Thompson, who is a professor of pop culture at Syracuse University. This is the time of year when pistachio sales rocket, most of that sales spurt concentrated a week or two before the Super Bowl, says Seguin. He says he's also working on a new single that will be out soon. The ultra-familiar song Gangnam Style will appear with different words in the 30-second commercial, Psy says. "We knew the Super Bowl would require something really special to stand out." "He's penetrated the cultural consciousness of the United States," says Marc Seguin, vice president of marketing for Wonderful Pistachios, the biggest nut brand for Paramount Farms. However, executives at Wonderful Pistachios are ecstatic about signing Psy. "He'll end up as a Tiny Tim," Wacker predicts. But Wacker thinks that Psy is a one-trick pony. "But Psy already is becoming an old joke."Ĭonsumers are desperately looking for fun, "and Psy is the royal court jester," says futurist Watts Wacker. "Pistachios will get a lot of attention for signing Psy, and when you're in the pistachio business, that's a good thing," says pop culture guru Robert Thompson. Will Psy be wonderful for pistachios? Pop culture experts say his appearance will draw lots of attention - but not necessarily the kind that Wonderful Pistachios wants. And Psy has now been snatched up by a Super Bowl ad rookie eager for attention. Supermodels including Kate Upton and Bar Refaeli are starring in other spots. Increasingly, advertisers in the Super Bowl, a pop culture event with gobs of social-media buzz, are latching onto pop culture figures guaranteed to garner even more social-media chatter.īeyonce is the Big Game's halftime singer.
In the ad, Psy wears a pistachio- green suit and will display a special way to crack open pistachios. Psy's catchy, offbeat video poking fun at the upper-class lifestyle in South Korea has notched 1.1 billion YouTube views. "I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad." "The Super Bowl is way too big for me," jokes Psy (real name Jai-Sang Park). The flashy commercial, filmed Tuesday in North Hollywood, is the brand's first Super Bowl ad and will be Psy's first ad aired in the U.S. Psy, the South Korean global phenomenon who set social-media popularity records with his Gangnam Style YouTube music and dancing video, will star in a Super Bowl commercial for Wonderful Pistachios.
Even the Super Bowl is going Gangnam Style.